@extends('astron.layout_cn')

@section('content')

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                      <article class="single-project-content-inner col-md-12 white-bg text-left">
                            <h2>SWISS</h2>
                      			<h3 class="sub-heading ">Swiss is so close that you can touch it</h3>

                                <div class="single-project-slider-wrap">

                                      <!-- single-project-slider : starts -->
                                        <ul class="single-project-slider bxslider">
                                          <li>
                                            <img alt="" title="" src="images/case/swissair/1.jpg" />
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                                          <li>
                                            <img alt="" title="" src="images/case/swissair/2.jpg" />
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                                      <!-- single-project-slider : ends -->


                                </div>
                                
                                <h3 class="sub-heading add-top-half">目标: </h3>
                                <p>
                                  向公众推广北京至苏黎世航线。通过病毒视频和主题活动的传播，吸引受众产生互动内容，让瑞士航空品牌为公众所熟知。视频链接：http://www.astronautchina.com/video/air.mp4
                                </p>
        				                <h3 class="sub-heading add-top-half">描述: </h3>
        				                <p>
                                 为庆祝中瑞直飞航班的开通，以及该航线开通对北京与苏黎世的友邻关系的深远影响，太空人策划了一次 “瑞士触手可及”的线上营销。我们使用便利贴作为本次整合营销传播的主题元素。参与者可以在任意场景中，利用红白便利贴拼出飞机尾翼的形状，上传到新浪微博并附上#瑞士触手可及#话题签，即参与成功。我们从几千份拼图作品中，选择最有创意的拼贴的作者，获得「6人瑞士免费游」旅游大奖。同时，公众对此次活动体现出极高的参与热情和大量正面平价。有效推广了瑞士航空品牌声量。
                                 </p>
        				
        				                <h3 class="sub-heading add-top-half">观点: </h3>
        				                <p>
                                    本次活动为在社交媒体平台，传播瑞士航空品牌及北京到苏黎世直航开通时间为出发点。我们将这些内容以最简单、有趣，利于受众理解记忆的方式进行撰写和发布，进而引起他们进一步关注的活动动向，这也是我们策划本次活动的出发点。

                                </p>
        				                <h3 class="sub-heading add-top-half">成果: </h3>
        				                <p>
                                  “瑞士触手可及”在中国如病毒一般疯狂传播，活动在短短2.5周内生成3,500件创意作品，18,000多条话题和评论，180,000,000次曝光，成功到达70,000,000受众。瑞士国际航空及北京苏黎世直航在中国社交媒体上获得广泛关注，成功实现了品牌影响力运营。太空人也凭借这次创意方案赢得了艾菲奖中国大陆，香港和台湾地区的旅游营销类银奖。    
                                </p>

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                                <h3 class="sub-heading add-top-half">服务</h3>
                                <h4 class="sub-heading add-top-half" style="margin-top: 20px;">创意</h4>
                                <p><b>用户互动:</b></p>
                                <p >- Apps </p>
                                <p >- 增强现实技术</p>
                                <p><b>线上线下整合:</b></p>
                                <p >- 线下活动</p>
                                <p >- 线上活动</p>
                          		
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